What are the Gestalt principles of design? UX researchers, designers, and developers in the industry has adopted these principles and used Gestalt principles extensively to create products and designs with well-placed elements that catch the eye as a larger, whole image. Simply put, the Gestalt theory is about the mind informing what the eye sees by perceiving a series of elements as a whole. One good example of this phenomenon is movies, where there is a perception of movement.īesides Wertheimer, the development of Gestalt psychology was also influenced by these thinkers: Immanuel Kant, Ernst Mach, and Johann Wolfgang von Goethe. This phenomenon suggests that humans perceive movements where there is none. Later, Wertheimer’s proposed the Phi phenomenon, where flashing lights in sequence can lead to apparent motion. He has a toy stroboscope that displayed photos in a rapid sequence, creating an appearance of movement. The development of Gestalt psychology began during Wertheimer’s observation at a train station. Thus, the principle of Gestalt Movement was that the whole was greater than the sum of its parts. The Gestalt psychologists, however, were interested in looking at the totality of the mind and behavior. Wundt’s work is about breaking down psychological matters into their smallest parts. The first Gestalt principles originated in the work of Max Wertheimer as a response to the structuralism of Wilhelm Wundt. ‘Gestalt’ is a German word for “unified whole”. The origin: What is Gestalt theory in psychology?
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